Documentary | TV4 Play | 2024Pojken med masken – en överlevares berättelse
My own documentary. Direction, production and editing — from idea to finished TV documentary.
Video for YouTube and social media
Tell better. Be seen more. Reach further.
I help individuals and companies plan, create and develop video content – with a special focus on YouTube.
10.9K
YouTube subscribers
2.2M+
views
300+
published videos
5+
years in journalism
Do you recognize yourself?
Bought expensive gear to make awesome videos – but the views never came. Now it's all gathering dust in the basement while I wonder what I was actually doing.
“I spent 5 hours recording a video and another 10 hours editing it – but apparently only my parents watched. What did I do wrong?”
“I want my company to be seen more on social media, but it's slow going. I don't really know what to post to grab attention – and above all, to get more customers.”
«I started a YouTube channel three years ago, but still haven't reached 1,000 subscribers and the channel isn't monetized yet. What am I doing wrong?»
You have something to say. I help you get people to listen.
Services
For individuals
Find your thing & get started(Consulting & Strategy)
For you who want to build a personal brand or grow your channel, but are stuck on what to create.
From 2 900 kr (incl. VAT)
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What's included:
- Mapping: We find your unique angle, your audience and your story.
- Idea bank: You get a concrete bank of content ideas tailored to you.
- Content plan: A clear, sustainable plan for how you create content over time.
From 2 900 kr (incl. VAT)
Send an inquiryFrom idea to finished video(Video coaching)
For you who want to make better videos (Reels, TikTok, YouTube) and feel confident in front of the camera.
From 4 500 kr (incl. VAT)
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What's included:
- Camera coaching: Practical training in interview technique, storytelling and how to talk in a relaxed, engaging way on camera.
- Script help & feedback: We review your existing material or structure your video scripts so viewers watch to the end.
- Tools & editing: Concrete tips on simple gear, editing and packaging that save time.
From 4 500 kr (incl. VAT)
Send an inquiryFor companies
Content strategy & workshops for internal teams
For companies that want to create their own content in-house, but need a clear direction, framework and tools to succeed.
From 9 500 kr (excl. VAT)
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What's included:
- Half- or full-day workshop: Practical and interactive training in storytelling, angles and how you create video content that actually captures your audience's interest.
- Framework for ideas: A simple method for identifying your best stories in everyday work and turning them into finished content.
- Camera training & tech: Concrete advice on simple gear, apps, editing and how your employees become confident and natural on camera.
- Strategic content plan: You leave the workshop with a finished structure and plan for your upcoming publications.
(Adapted to the team's size and whether you want a half- or full-day format)
From 9 500 kr (excl. VAT)
Send an inquiryVideo & Storytelling for social media(Production & Content)
For companies that want to reach out with video that sparks interest and builds trust – without it feeling like stiff advertising.
From 14 900 kr (excl. VAT)
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What's included:
- Strategy & angles: We set the format and shooting plan based on your business goals and your audience's interests.
- On-location filming: Interviews and footage where you and your experts shine and come across as natural and confident on camera.
- Editing & packaging: Finished videos optimized for your platforms (LinkedIn, Instagram Reels, Shorts or your website) with subtitles and graphics.
(Offered as one-off projects or as a monthly content package)
From 14 900 kr (excl. VAT)
Send an inquiryHow it works
First contact
1 min
Write a few short lines about what you need help with — you don't have to have it all figured out.
Kickoff meeting
30 min
We meet online or in person. We talk through your goals, your audience and where you are today.
Your roadmap
~1 week
You get a finished plan with concrete content, the right formats and a clear path forward.
Production & results
Ongoing
We get started! You get content that builds trust, sparks interest and leads to real results.
Send an inquiry
I reply within 24 hours.
Portfolio
See allDocumentary | TV4 Play | 2024What clients say
About me
Whether you're an entrepreneur, a creator or building your personal brand, I help you above all with video, storytelling and content that gets you seen.
We find your angle, your story and the thing that makes you interesting – and turn it into content that builds trust and sparks interest.
The goal? That you don't just get more views, but that social media actually leads to more customers, assignments, opportunities or sales.
From the blog
All postsEquipmentOctober 13, 2026
Filming with a phone or a camera – how much money do you need to start a YouTube channel?
Do you need an expensive camera to start a YouTube channel? No — your phone goes a long way. Here's what's actually worth spending money on in the beginning.
Getting startedOctober 13, 2026
Find your angle & niche (what makes you unique)
You don't need to know exactly what the channel should be about before you start – but your angle decides everything. Here's how to find the intersection between what you care about and what the audience wants to see.
Getting startedOctober 13, 2026
Which format should you choose when starting a YouTube channel?
Vlogs, interviews or travel shows? The format you choose has to be something you can keep producing every week – for a long time. Here's why simple is often smarter than advanced in the beginning.
Frequently asked questions
What do your services cost?
The price depends on what help you need and what you want to achieve.
For individuals:
- Consulting and strategy from 2 900 kr incl. VAT.
- Video coaching from 4 500 kr incl. VAT.
For companies:
- Content production from 14 900 kr excl. VAT.
- Workshops for internal teams from 9 500 kr excl. VAT.
Everyone has different needs and goals. That's why I adapt the setup to you, your company or your team.
Are meetings held digitally or in person?
You choose! We can do everything digitally via video meetings, but if you're nearby we're happy to meet in person.
What language do we work in?
Swedish or English – you choose.
How quickly can I expect results?
You'll have the content strategy in hand within a week of our first meeting. Results on YouTube and social media build on consistency – with a clear plan you'll usually notice a difference in your video quality straight away, and in the channel's numbers within a couple of months of regular publishing.
Do I need expensive equipment to start?
No, absolutely not! It's perfectly fine to start with your regular mobile phone, daylight and a simple microphone. Sound is often more important than the picture, so an affordable lavalier mic goes a long way. I help you see what actually raises the quality – and what's just unnecessary expense.
How does corporate training work?
Needs analysis & goals: We start by finding out what content you need to create and what the goal of your investment is.
Training on site: We then run a practical workshop/training on site with your team. We go through the whole chain – from how you find the right ideas and interview to how you film and edit engaging videos.
Send an inquiry
Tell me a few sentences about yourself or your company — I'll reply within 24 hours.
Thank you!
Your inquiry has been sent. I'll reply within 24 hours.