- Journalist
- Documentary filmmaker
- Video specialist
I love a good story. And I love video.
My name is Anna Beermann, and I have always loved stories. Even when I studied journalism and communication at Stockholm University, I knew that moving images were what I wanted to work with. I earned top marks in every television course and decided early on to focus on video.
A lot has changed since then. Audiences are increasingly on YouTube, Instagram, TikTok and other social platforms. And I realised early on what an enormous opportunity that creates for people and businesses who want to share their stories.
Today I work full-time with social media. I help people and companies get seen, reach new customers and achieve their goals through video and storytelling.
Because even as AI takes up more space, I believe we still long for what is real. Stories that move us, make us laugh and stir emotions. Content that feels human and that people actually want to watch.
That is where I come in. I help you find your story, create videos that stand out and use social media to reach the right people.
Do you want to be seen more and reach your goals through video? Get in touch — and we will find your way to tell it.
How I work
Story first
The technology should lift the story, not take it over. We start with what you want to say, who you want to reach and why it matters. The camera comes later.
Authentic beats polished
People want to meet people, not just perfectly produced content. A natural presence and an authentic story can build more trust than a polished video that feels like advertising.
Consistency over virality
A viral video can be a lucky break. Building a channel with a clear format, content that holds up and a rhythm you can maintain — that's strategy.
The road here
- 1
Journalism
I started as a journalist. That's where I learned to ask questions, do research and find stories worth telling — and make sure they stand up to scrutiny.
- 2
Documentary for TV
Then I moved on to documentary filmmaking. I worked with directing, production and editing, following stories all the way from the first idea to the finished film.
- 3
My own YouTube channel
I also wanted to see what happens when you tell stories directly to an audience. I built my own YouTube channel from zero to over 10,000 subscribers and 2.2 million views — completely organically, without ads.
- 4
Today I help others
Today I use everything I've learned to help individuals and companies get seen through video. That can mean finding their story, becoming more confident in front of the camera, or creating content that reaches the right people.
Behind the camera
I work with everything from zero-budget projects to large productions. But I don't believe it's the budget that determines whether a video turns out well. It's the story, the person behind it and the way it's told.
When I started filming, all I had was my mobile phone. I recorded interviews in the middle of town and in the park where I live. I bought a microphone and tripod only later, once my YouTube channel began to grow.
That's why you never need to feel embarrassed about having a small budget. We'll find a solution that suits you and think together about how to be creative, reach the right audience and create good content without spending more than you can afford.
From my channel
7 svenska vanor jag älskar
A popular format on my YouTube channel where I share personal stories and discover cultural differences in Sweden through my vlogs.
Svenskar är så här?! Britten och kanadensaren avslöjar sina största kulturchocker i Sverige
A popular interview format that has also been appreciated on my YouTube channel. (In Swedish.)
Follow along
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